210% Increase in Conversions for Multi-Location client Total Physio

Total Physio hired Aquire to set up their PPC accounts and deliver monthly PPC Management with the main goal of driving more leads to their local clinics. The team had a bad previous experience with PPC so the contract was signed with some scepticism from the outset. 

As the client targets a multitude of locations around the UK, a clean account structure was implemented, split by various locations. Each location has different patient capacity, opening hours and targets therefore a one-size-fits-all campaign wasn’t advisable.

Within the first month of our PPC services, Total Physio generated 319 leads from PPC traffic.

Once enough conversion data had built up, we switched to a fully automated, Target CPA bid strategy to ensure that campaign efficiency was maintained. By setting up and managing Smart Bidding technology, we continually improved and scaled the campaign to a considerable 210% increase in conversions from months 1-6.